Research on the Reconstruction of the Relationship between Traditional Media and Audience in the Age of Algorithm

The arrival of the age of intelligence media with algorithm as the core has prompted the traditional media to have a great change from form to content, and the algorithm platform is the carrier of its change. Based on this carrier, the audience, as the target of media pursuit and service, has also changed in different degrees. The dual transformation of traditional media and audience is the result of interaction, and the relationship between the two is not a simple causal relationship, but a kind of "reconstruction". This paper will start with the reconstruction of the relationship between the traditional media and the audience in the algorithm platform, discuss the changes of the relationship between the two, the reconstruction performance and the problems brought by the reconstruction, and analyze how the traditional media can realize the reconnection with the audience in the algorithm communication pattern, trying to solve the problem of how the traditional media can find the audience who lost in the algorithm platform