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Improving the image of the commercial enterprise

Journal: Scientific review, Науковий огляд, Научное обозрение (Vol.9, No. 8)

Publication Date:

Authors : ; ;

Page : 5-12

Keywords : image; function; company formation; value; life cycle; market; competitiveness; regulation.;

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Explore the concept of image as a management category. Characterized by the nature, structure and functions of image position with domestic and foreign experts. The features of image formation, depending on the life cycle of the enterprise, as well as, depending on the target audience.

Last modified: 2014-12-08 19:46:36