The Impact of Innovation in Marketing Strategy

The purpose of this article is to share a vision of how todays organisations increase their effectiveness by promoting internally among their members including top management , the development of the capacity to generate innovative ideas that can be incorporated into the production processes of goods and services and even into corporate development plans. Innovation is associated with the discovery or invention of something radically new, linked to aspects of high technology or representing a substantial change in a given field. Planning carried out by the company to successfully channel the process of innovation or generation of new and impacting ideas among its members, must be considered as the most important marketing strategy to face competitiveness and, therefore, to obtain greater profitability. Maksud Kurolov "The Impact of Innovation in Marketing Strategy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38680.pdf Paper URL: https://www.ijtsrd.com/economics/market-economy/38680/the-impact-of-innovation-in-marketing-strategy/maksud-kurolov