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The Influence of Corporate Social Responsibility on Consumer Post-Purchase Behavior of Piphup Thmey Residential Area in Cambodia

Journal: Praxis International Journal of Social Science and Literature (Vol.4, No. 5)

Publication Date:

Authors : ; ;

Page : 31-41

Keywords : corporate social responsibility; customer’s loyalty; customer attitude; product evaluation and word of mouth.;

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Many business organizations have been using Corporate Social Responsibility (CSR) as a tool to attract more customers since most of them are aware of what the companies' impact on the society before and after they decide to use their products and services. This strategy applied the same to most of residential real estate companies in Cambodia, especially Piphup Thmey residential area, since they want to gain the profit while catching the heart of their customers sustainably. Thus, this quantitative research was conducted to find out whether the Corporate Social Responsibility (CSR) of Piphup Thmey residential area can influence their consumer's post-purchase behavior or not in term of loyalty, attitude, product evaluation and words of mouth. 203 samples were selected by using convenience sampling technique and snowball sampling technique to answer the questionnaire provided. The results and data analysis revealed that CSR does positively influence on loyalty, product evaluation and words of mouth and partially on the attitude of the customers. The factors affect the results of the minimal influence of CSR performance on consumer attitude included the costumer's low awareness and knowledge of CSR, the quality of the house and consumer's care.

Last modified: 2021-06-20 02:37:15