Digitalization of Corporate Communication and Public RelationJournal: Praxis International Journal of Social Science and Literature (Vol.3, No. 11)
Publication Date: 2020-11-24
Authors : Mantosh Kumar Pandey;
Page : 89-93
Keywords : Digitalization; Communication; Public Relation; Corporate Communication;
The digital transformation is one of the most impactful processes in modern business. It is a global phenomenon that affects organizations and companies around the world. Confronted with digitalization, internal communication also faces new challenges. How to communicate a technological revolution to induce positive attitudes and favorable reactions? How to teach employees to engage in new relationships with technology? How to explain to them the meaning of new processes? How to help workforce adapt to new working conditions more easily and faster? A good PR story is more effective than an ad on the front page of a publication, be it a newspaper, magazine or other publication. Today, with the realities that the Fourth Industrial Revolution brings with it, the world has gone digital. And public relations are no exception. Digital public relations professionals are trying to promote a particular course or event that the company is hosting, the digital PR team will share information about this even on the company's social media platforms in order to generate buzz about any event. In this article focused on exploring digital platforms of public relations and corporate communications.
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