Development of Ora Beach Tourism Object Central Maluku Regency

The development of tourism destinations for Ora Beach is one of the leading tourism development programs in Central Maluku Regency, prioritized to improve community welfare, economic balance, equitable development, and increase local revenue (PAD). The increasing number of visitors and the limited provision of tourism facilities at Ora Beach have caused visitors to feel dissatisfied with tourism services quality. The need for tourism development is to meet visitors' needs and evaluate developing Ora Beach tourism objects. This study aims to determine customer visitors' voice to service quality, determine the technical response to customers' voice, and the development of Ora beach tourism objects. This study also uses the Quality Function Deployment (QFD) method by compiling a House of Quality (HOQ) matrix to determine the development of tourism priorities for Ora Beach. The research results show that there are 11 priority indicators for the development of Ora Beach tourism objects, namely Rehabilitation of bathrooms and prayer rooms, Addition of trash bins, Rehabilitation of land and sea houses, expansion of restaurants, construction of Employee Dinner Rooms (EDR), renovation of halls (information rooms, offices, and public places security), expansion of the parking lot, renovation of ganzet houses and additional electrical power, the addition of security equipment, addition of souvenir shop facilities and addition of water reservoirs.