Factors Affecting Online Customers' Satisfaction in Rajasthan

India is raising on the map of world as one of the fastest growing economy, Growth is taking place in every factor of economy including infrastructure, technology, industrialization and many more. Development of technology has put its significant impact on common man as well. Today approximately 700 million people in India are using Internet. likewise, trend of online shopping is also increasing at fast pace. E-commerce has transformed the way business is done in India. The Indian E-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. This paper examines the major factors which affect online buyers' satisfaction level significantly specially in the segment of FMCG, Grocery and personal care products. Respondents have been taken from four cities of Rajasthan namely Bundi, Sawaimadhopur, Ajmer and Bhilwara.