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An Overview of Fast Moving Consumer Goods (FMCG) of India

Journal: International Journal of Science and Research (IJSR) (Vol.10, No. 4)

Publication Date:

Authors : ;

Page : 208-210

Keywords : FMCG Concept; characteristics of Different Sector;

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Price and income elasticity of demand varies across products and consumers. As per ICRA the term FMCG has been defined to include products that are consumed at least once a month, sold under the national brands in consumer packages, sold through a wide spared distribution network and consumed directly by the consumers. FMCG companies sell their products directly to consumers. Major features that distinguish this sector. Typically a consumer buys these goods at regular intervals. These are bought for personal consumption and family care. Consumers keep a little stock of these products and make frequent purchases for these. These individual items are of relatively small value, but all FMCG products put together account for a significant part of the consumers' budget.

Last modified: 2021-06-26 18:50:05