Role of Telecoms and Data Analytics in OTT Services

The Role of Telecom Sector and data analytics in OTT services Growth in India. The 21st century has exposed people to new cadres of technological advancement. For communication in the 20th century one required real-time connection to the telecommunication grid via telephone connections. The abrupt growth of the internet in the 21st century has promoted the establishment and growth of the Over-the-Top (OTT) services across the world and more specifically within India. The continuous digitization and improvement of networking speeds is attributable to multifold growth of internet users across the nation and also globally. according to recent surveys conducted by the IHS Markit Technology, an online streaming service provider, OTT services are expected to grow to more than 1.1 billion by 2021. Also, a research study conducted by Statista expresses that OTT revenue is expected to reach $159 billion by 2024, a situation prompted by big data analytics and the telecommunication sector, which act as auxiliary industries to OTT development (Khan, 2020).