A Study on Evaluating Long Term Solvency of Selected Indian FMCG Companies

The main objective of the study is to evaluate the financial health of selected FMCG companies of India. To fulfill the purpose of the study solvency ratios are calculated of selected companies. The study randomly selected three FMCG Companies and the financial data from 2013-14 to 2017-18 were collected from annual reports. Research tools used for the study: Solvency Ratios - NCL-Equity Ratio, NCL-Capital Employed Ratio, Proprietary Ratio, Capital Gearing Ratio, Total Debt to Equity Ratio, RFO to Total Assets Ratio. From the data analysis it was found that in comparison all companies the ITC company maintained the strong position. It was also found that during investigation the revenue from operation-total assets ratio is strongly maintained by the HUL and COLGATE companies.