Responsibility of Manufacturers and Advertising Bureaus in the Product Advertised which Consumer Consumers (Research in Drug and Food Control Boards (DFCB) Denpasar)

The position of the owner of the goods as a person who will bear the economic risk in a civil case, if the product is detrimental to the consumer, then according to the purpose of Article 1367 paragraph 1 BW, the formulation of the problem of the author's research problem is how the producer and the advertising agency are responsible for the advertised product. is detrimental to consumers? and What legal steps can be taken by consumers who are harmed by the producers and advertising agencies? By using the theory of Muhammad Djumhana (2000: 340), consumer safety and security factors as the use of goods includes the worldly and religious context of the consumer itself, this is also in accordance with the provisions that recognize the right to security and safety of consumers. The author uses this type of research with juridical empirical approach method, empirical juridical is a study that studies and analyzes the workings of law in society (law in action), using primary and secondary data sources. With the results of the research is the responsibility of the producer and advertising agency as the producer of the product and broadcast media for the advertisements broadcast which are detrimental to the consumer if the information presented through the advertisement does not correspond to reality, the producer and the advertising agency must be held responsible to the consumer for any true loss - really happened. And the consumer can make a lawsuit or claim for compensation.