ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

Assessment of Marketing Performance in Major Onion Markets, Kano State, Nigeria

Journal: International Journal of Science and Research (IJSR) (Vol.7, No. 8)

Publication Date:

Authors : ;

Page : 1633-1636

Keywords : Marketing; Major Consumer; Onion Markets; performance;

Source : Downloadexternal Find it from : Google Scholarexternal


The study assessed marketing performances in major onion consuming markets of Kano State. A multi-stage sampling technique was employed to draw the proportion of 151 onion market participants. In the first stage, three (3) Development zones, Kura, Dambatta and Wudil were considered. `Yankaba, Dambatta, Kura and Wudil markets were purposively selected. In the analysis, descriptive statistics (mean, standard deviation, percentages), gross margin analysis were used. Gross marketing margin shows an average return of N2, 87500/50Kgbag, average marketing margin of 81.15 % was realized and marketing efficiency of 687.5 % was achieved. Major constraints identified were lack of access to credit facility and available storage facilities. The study recommended access to loan and credit facility increase, marketers levels of capital, modern onion processing facilities for value addition could increase onion acceptability and profitability to meet the domestic and international community needs, provision of affordable commercial onion storage facilities to reduce onion damages and spoilage should be encouraged, Research funds should be allocated and made accessible to institutions and individuals for researches on relevant appropriate technologies.

Last modified: 2021-06-28 19:31:15