Tomato Fulfillment Supply Strategy (Based on Company's Internal ? External Analysis)

Mitra Tani Parahyangan (MTP) is one of the agribusiness company that has limitations in producing tomatoes, so MTP using partnership to fulfill the demand side of the retail market. This research analyzed the internal - external variables that influence the company to fulfill their tomatoes daily demand, also made the alternative strategies by compounding internal-external variables using SWOT Matrix. The result showed that the strength of the company is the accessibility of the company to have good quality inputs (seeds) and in sufficient quantities. But on the other hand, companies have difficulty in accessing capital, causing a narrow piece of land as well as limitations in using technology companies in tomato cultivation. On opportunity side, the biggest opportunities that has to be utilized by MTP has supporting institution, as well as the growing number of competitors who produce and sell tomato products. MTPs biggest threat is the volatility of the tomatoes price. After compouning two components from internal and external factors, we found at least six alternative strategies 1) give education to MTPs farmers and partners, 2) arrange lands allocation, 3) turn competitors into partners for fulfilling MTPs demant, 4) arrange time of planting, 5) make the written work contract between MTP and their partners, and 6) adopt cultivation technology