Indonesia's International Competitiveness of Cacao Beans and its Derivatives Product in USA Market

USA is the second major export destination of Indonesian cacao after Malaysia. Indonesias export of cacao as one of cacao producer country is consist of several form, such as cacao beans, cacao powder, cacao paste and cacao butter. Indonesias government is attempt to increase the export of cacao derivatives products and boost the national downstream industry of cacao, hence the value added could be benefit or Indonesia GDP by legalize the new decree of export tax policy Permenkeu No.67/PMK.011/2010. The objective of this research was to determine the competitiveness of cacao beans and its derivatives products such as cacao powder, paste, and butter in USA market. Used method to analyse the competitiveness would be Revealed Comparative Advantage (RCA), Relative Import Advantage (RMA), Relative Trade Advantage (RTA) and Export Dynamic Product (EPD). The result were in cacao beans has the highest competitiveness relatively while cacao butter has the highest competitiveness than other cacao derivatives products. The quality of Indonesian cacao plant needs to be maintained to keep the quality of cacao beans and cacao butter. Other rapid government policy and support to expand cacao powder and cacao paste industry was suggested.