Understanding Drivers of Performance in Hotel Industry in Zanzibar, Tanzania: An Integrated Supply Chain Model

Integrated Supply Chain is the degree to which a manufacturer strategically collaborates with its supply chain partners and collaboratively manages intra- and inter-organizational processes, in order to achieve effective and efficient flows of products and services, information, money and decisions, to provide maximum value to the customer. The intention of this study was to test the relationship between each component of ISCM and performance in hotel industry in Zanzibar, Tanzania. This study stems from the growing significance of integrated supply chain in performance of hotel industry and contribution to the country GDP worldwide. This study is supported by system theory. The study was conducted in Zanzibar south region in which 42 (five stars and four stars) hotels were involved. The study used cross-sectional survey research design in which mixed paradigm of qualitative and quantitative was used. Generally, the study indicates a significant relationship between the ISCM metrics and hotel performance. The hotel industry performance depends on the integration of supply chain activities. This is to say Synergies of supply chain activities results to high performance rather than individual component.