Mobile Banking Adoption: A Qualitative Approach towards the Assessment of TAM Model in an Emerging Economy

It is an era of information technology and the use of modern and sophisticated machines and tools are common in every sphere of life. The banking sector of the economy is also affected with the advent of modern technology. The mechanism to provide financial services to the public via mobile phone is becoming popular in developing countries. The use of mobile for banking purpose to provide service to the customers at their fingertips is key phenomenon in the banking sector. Objective: This paper provides details of mobile banking in emerging economy of Pakistan, identifies the customers’ attitude towards mobile banking and answers the question of what is the present scenario of mobile banking in Pakistan? Methodology: it is a descriptive study by the nature. Survey forms have been distributed among the businessmen employee students in the city of Peshawar to collect data from them about the mobile banking. Personal interview were also conducted from the people who have some idea about the mobile banking. Statically and analytical methods and tools were used to analysis the collected data. Critically Judgment method is also use for the analysis of the qualitative data.