Mobile Based Marketing System Using Privacy and Security Aware Location Based Rewarding System

A Mobile location-based service (LBS) is a software application for a mobile device that requires knowledge about where the mobile device is located. Mobile location-based services use the geographic location of a personal handset such as a personal digital assistant (PDA), smart phone or navigation device either to enhance existing applications or to enable new applications. The consolidated utilization of wireless communication technology, location determination, geo-data frameworks and cell phones opens the best approach to create new or enhanced data, excitement, informal communication, individual route, mapping, geo-promoting, security, and law implementation following administrations, among others. Because of location sensitive system user can cheat about their current location and access restricted resources which will be harmful in mobile location based system. To preserve privacy and security, each mobile has pseudonyms are to protect source location privacy from each other which are periodically changeable with respect to specific condition and from the untrusted location proof server. In new proposed system mobile user can get identity and certificate from Trusted Third Party. Then mobile user can collect token from Token Distributor which will be act as virtual currency. And token collector can redeem the tokens from mobile user.