A Survey on Web Navigation Usability by Web Structure Modification with the Help of Actual and Anticipated Usage Comparison

The Internet has evolved significantly over the past few decades. There are many reasons behind this explosive growth in web traffic. Just about every website has some form of navigation. Unfortunately, not every website navigation is good. Most of the time, website navigation is put together by Web designers who know a lot about making decorated websites, but very little about marketing a website or creating a website built from the users point of view, which results into web navigation usability problems for users. This survey paper Enhancing web navigation usability using web usage mining techniques discusses in detail about developing solution model to identify Web navigation related usability problems and analyze comparison between actual and anticipated usage behavior which will be helpful to users to provide better effectiveness (higher task completion rate) and efficiency (less time) for given tasks. The web navigation structure is changed automatically which reduces the time expended by the web developers.