Articulating the Theoretical Emergence and Domains of Consumer Behaviour

This literature based paper tackles the emergence of consumer behaviour with an understanding that studying consumer behaviour is one of the most daunting tasks that marketers can ever engage in. In order to understand human behaviour, this paper uses an approach of touching on the consumer behaviour main domains and explains the views, perspectives, assumptions and possibly models developed under the domains. The paper therefore touches on the five main consumer behaviour domains which includes the Economic Man, the Psycho-dynamic approach, the Behaviourist approach, the Cognitive approach and the Humanistic approach