Impacto del aislamiento social en MiPymes del calzado en Colombia ocasionado por choque exógeno (SARS CoV-2)

"Introduction: It seeks an approach to the exogenous shock caused by SARS CoV-2 and the degree to which it affected the MSMES (Micro, Small and Medium Enterprises) of the footwear industry in Colombia, by taking a radiography once social distancing rules are determined. Companies are negatively affected by quarantine and the impact generated by uncertainty takes part in decisions, reducing the ability to accurately predict results with precision. Methodology: In a descriptive way, and using a semi-structured questionnaire via phone, contact is made with 34 footwear MSMEs (located in the cities of Bogotá, Cali and Cúcuta); different aspects related to the operation and process of lockdown measures are explored as well as an implementation plan proposal. Results: Over three quarters of the enterprises haven't been able to operate as they did before quarantine rules were established. Production and sales performance have suffered a significant decrease, which has reduced the cash flow and the ability to adapt their supply chain and production processes. MSMES of the sector have a very complex scenario so it's important to determine strategies that allow them to manage the situation. Conclusions: Since the footwear industry has been badly affected by considerable losses, strategies based on collaborative models and networking with an interface among the parts (private sector, public sector and labor unions) are necessary to reduce the high impact. Moreover, strategies such us supporting new technologies like the digital marketing and creating a multi brand store might help to restore this adverse effect."