Relación entre la longit ud del surtido y el nivel de ventas alcan zado por los comerciantes de seis de las plazas de mercado distritales de la ciudad de Bogotá, D.CJournal: Revista Estrategia Organizacional (Vol.5, No. 1)
Publication Date: 2016-12-15
Authors : Joan Sebastián Rojas Rincón José Edgar Gómez Colmenares;
Page : 81-98
Keywords : ;
They were analyzed the characteristics of retail distribution traders of fruit and vegetables in six of the district market places in Bogotá city; particularly, concerning to the assortment con-formation on the exhibition space to the public. The objective of the study is to describe the relationship between the assortment length and sales level.It was obtained a sample of 152 vendors corresponding to a population of 491 traders dedicated to the sale of fruits or vegetables. This results in a confidence level of 90% with a level error of 5.55%. The research techniques used in the development of the study were semi-structured interviews and observation. The main variables implicated in the study were the level of monthly sales and the assortment length; which they were analyzed in terms of their correlation.
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