LA NEGOCIACIÓN Y LA CULTURA, ES FUNDAMENTAL CONOCERLA PARA EL ÉXITO EN EL MERCADOJournal: Revista Estrategia Organizacional (Vol.2, No. 1)
Publication Date: 2013-12-15
Authors : Elena del Carmen Restrepo Álvarez;
Page : 27-40
Keywords : ;
The term negotiation is found in many of our activities, negotiation of the peace with the FARC, Colombia and Panama negotiation of a new free trade agreement, negotiation between coffee growers and government. The negotiation understood, as the search for the reestablishment of balances and in any case as the arbitrary imposition of a criterion on another.In any negotiation is important to know the culture of our partner, to be sensitive to the nuances and differences of the people of a country and of another, it is essential for success in the market.
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