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Visitador médico virtual: una ventana estratégica para el desarrollo del mercado farmacéutico

Journal: Revista Estrategia Organizacional (Vol.1, No. 1)

Publication Date:

Authors : ;

Page : 125-133

Keywords : ;

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A medical details is successful to the extent that visitor gets the doctor takes the products that his laboratory promo-ted and offered. Given that technological advances around the world provide access to information related to diver-sity of products and services, there is the possibility of adopting the figure of the virtual health visitor to provide the community of doctors access to the knowledge of new products and updating existing ones. This research, inside of subject area globalization and development company, seeks to determine the ideal characteristics of a combination of online services and personal attention, that contributes to operational effectiveness of the drug companies, that in-crease the coverage, low marketing expenses and training to medical strategies for market development. The study, conducted in the cities of Barranquilla and Riohacha by means of survey to 133 doctors, is a quantitative-descriptive-exploratory study, projected to the implementation of the virtual medical detail as a strategy for the promotion and development of the pharmaceutical market

Last modified: 2021-07-24 09:06:55