Eco- Tourism: Strategy to Leverage HIV/AIDS Prevelance in Usigu Division Siaya County, Kenya

In Kenya ecotourism is seen as having the potential of driving the economy for locally directed developments based on utilization of the ecosystem and cultural resources. The study explores how ecotourism products can be utilized to leverage the fights against HIV/AIDS among the fishing communities. Specifically, it sought to examine the nature based eco-tourism products and artifacts to leverage the fight against HIV/AIDS in Usigu Division. This study sought to establish nature-based ecotourism products in Usigu that can be explored to leverage prevalence of the pandemic. This study was anchored on Product Branding Theory and conducted through a descriptive research design. Research population consisted of beach assembly members. The findings established that, the natural attractions and artifacts in Usigucan promote eco-tourism and reduce poverty, and that there are plenty of nature-based opportunities for ecotourism activities. The study recommends the Branding and marketing of Usigunature-based products and destinations such asnatural attractions, artifacts and heritage sites.