RECREATIONAL TOURISM: PRODUCT PORTFOLIO DIVERSIFICATION

Journal: Herald of Kyiv National University of Trade and Economics (Vol.138, No. 4)

Publication Date: 2021-09-06

Authors : TKACHENKO Tetiana HLADKYI Oleksandr ZHUCHENKO Valentyna;

Page : 81-90

Keywords : recreation tourism; resort; sanatorium; product portfolio; diversification;

Source : Download Find it from : Google Scholar

Abstract

Theoretical fundamentals of product portfolio diversification in the frames of recreational tourism were disclosed. The main attractive properties of recreationaltourism resources were substantiated. The potential advantages and disadvantages of recreation tourism product diversification were investigated. The product portfolio diversification and marketing processes in recreation tourism wereanalyzed via the example of the clinical sanatorium "Kuialnik" and the resort association "Perlyna Chornomoria" located in Odesa region of Ukraine.

Main Menu

Searching By

PARTNERS

RECREATIONAL TOURISM: PRODUCT PORTFOLIO DIVERSIFICATION

Abstract

Advertisement