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RECREATIONAL TOURISM: PRODUCT PORTFOLIO DIVERSIFICATION

Journal: Scientia fructuosa (Vol.138, No. 4)

Publication Date:

Authors : ;

Page : 81-90

Keywords : recreation tourism; resort; sanatorium; product portfolio; diversification;

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Abstract

Theoretical fundamentals of product portfolio diversification in the frames of recrea­tional tourism were disclosed. The main attractive properties of recreationaltourism resources were substantiated. The potential advantages and disadvantages of recreation tourism product diversification were investigated. The product portfolio diversification and marketing processes in recreation tourism wereanalyzed via the example of the clinical sanatorium "Kuialnik" and the resort association "Perlyna Chornomoria" located in Odesa region of Ukraine.

Last modified: 2021-10-29 16:41:52