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Visual means of designing in the system of corporate identification

Journal: Scientific review, Науковий огляд, Научное обозрение (Vol.6, No. 78)

Publication Date:

Authors : ;

Page : 81-89

Keywords : visual identification; identity; corporate style; corporate style; design; brand.;

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Abstract

The work is devoted to the main components of the system of visual identification of corporate style, taking into account current trends in society and emerging new requirements for the design product. The main functions and purpose of branding as one of the methods of ensuring the effective formation of the company's image are identified. The process of complex development of corporate constants of corporate identity as a means of providing individuality and exclusivity in the identification of the enterprise is analyzed.

Last modified: 2021-11-03 20:04:16