INNOVATIVE TECHNOLOGIES IN THE MANAGEMENT OF BUSINESS PROCESSES OF ENTERPRISES IN THE SPHERE OF HOTEL-RESTAURANT AND TOURISM SERVICES

The article reveals the features of the use of innovative technologies in the management of business processes of enterprises in the sphere of hotel and restaurant, and tourist services. It has been established that in today's conditions, the innovative development of enterprises in the field of temporary accommodation and catering, travel agencies, tourist operators, enterprises providing other services, in particular for booking and related to this activity, is of particular importance. It was found that it is advisable to explain this trend by the fact that the owners of this type of business want to master various innovative technologies of management activities, which will allow them in the future to modernize and significantly increase the level of efficiency of such enterprises. It was found that the innovative development of business processes of enterprises in the field of temporary accommodation and catering, travel agencies, travel operators, enterprises providing other services, in particular, booking and related to this activity, is the result of an integral set of new and at the same time highly effective approaches to the management process, as a result of which a high level of competitiveness of such enterprises is ensured in the course of prospective functioning. It has been proved that the main purpose of the use of innovative technologies in the activities of enterprises in the field of temporary accommodation and catering, travel agencies, travel operators, enterprises providing other services, in particular for booking and related activities, is to increase their share in the market for such services, increase the level of quality of service provision, improvement of services based on the implementation of diversification measures. It was determined that the practical significance of the results obtained indicates the special value of the business process management model at enterprises in the field of temporary accommodation and catering, travel agencies, tourist operators, enterprises for the provision of other services, in particular for booking and related activities, in the context of the application of innovative technologies. It is noted that the prospects for further research in this direction are the improvement of the organizational and legal mechanism for the introduction and regulation of innovative technologies in the management of business processes of enterprises in the service sector.