Associative Field Analysis Relevance for National Language and Culture System Specific Identification

The article investigates the "associative field" concept as an integral part of the national language world picture description and proves that it is a comprehensive language units network of implemention in this language, which ensures correct speakers communication. Associative field component analysis of the core and periphery, as well as the various semantic, thematic - situational and evaluative - pragmatic association interdependence were overwied. Associative connections, reflecting the communicative and cognitive properties of the information-semantic and pragmatic orientation words were observed. A thorough current research and publication study, conducted by the article authors, shows that the associative field analysis for the national language and cultural system specific identification is still studied by foreign and domestic scholars, which indicates the relevance of the topic.