STRATEGIC MANAGEMENT OF LOGISTICS ACTIVITY IN POULTRY ENTERPRISES

The article considers the strategic guidelines of the logistics activities of poultry enterprises. It is noted that the strategies of minimizing logistics costs and investing in the logistics network, maximizing and improving logistics services, maximizing income and profits, increasing the competitive advantages of the enterprise, logistics outsourcing are the most widely used logistics strategies. It is proved that the purpose of creating a logistics system is to harmonize the interests of producers, suppliers and consumers. It is established that an important factor in improving the strategic activities of the enterprise is the introduction of the principles of distribution logistics. This concept involves the use of a systematic approach and integrated planning, as well as management of the entire flow of feed, materials, breeding and commercial poultry products in various areas from suppliers, through manufacturers of breeding and breeding products, distribution centers, to the final individual and corporate consumers of poultry products. The main stages of the business process of integration of a poultry enterprise in the supply chain are schematically shown. The necessity of introduction of new, more progressive forms of service in the process of goods movement can be achieved. The need to use regional distribution centers of poultry enterprises in the supply chain, which will significantly reduce the cost of delivery of their products through the formation of optimal transport batches of products from different manufacturers, its packaging and labeling.