Public Relation Strategy in Handling Bank Lampung “Bankrupt” Reporting Issues

A large company is usually easy to get positive and negative issues. This cannot be avoided by the company but can still be prevented by having careful planning so that when negative issues circulate, the company already has a soul that is ready to solve them. This is to prevent a crisis in the company. No one wants a company to have a bad reputation/image in the eyes of the public. The company/organization must have public relations that can help build a good reputation again. Issues that usually arise can also be news that is not true for the company. Therefore, the task of PR here is to be able to solve the problems that are being experienced by the company. One of them is to restore a good image in the eyes of the public. The methodology used is the descriptive qualitative analysis by using a case study research strategy and collecting data from several sources. From the results of research, Bank of Lampung dismissed the issue of "bankrupt" that was experienced. The stages carried out by PR Bank of Lampung have three areas, namely dealing with issues, responding to the press, and managing issues. Public Relations of Bank of Lampung held a press conference to explain the untruth of the issue. And the PR of the Bank of Lampung also explained that the financial reputation of the Bank of Lampung was stable