A STUDY ON INTUITIVENESS FOR ENTREPRENEURIAL ACTIVITY IN INDIAN CONTEXT

This paper examines the psychological preference – intuitiveness, associated with how entrepreneurs ought to perceive the world and make qualified decisions. Additionally, it also analyses the same for Indian entrepreneurs with typical idiosyncrasies. In these turbulent times of constant changes, we subsist in the era of entrepreneurship. Right from designing new business ventures, to importing fresh new ideas in existing businesses, being equipped to reacting faster to market changes will implore us to use our psychological preferences for competitive advantage. Intuitiveness does not allude to any kind of guessing or gut feeling but a higher order of mental activity, a psychological preference available to all of us in varying measures. “Intuition does not say what things mean but sniffs out their possibilities. Meaning is given by thinking.” – Carl Jung.