ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

The Communication Component of the Marketing Activities of Public Utilities as a Factor in Ensuring the Competitiveness of the City

Journal: Herald of the Economic Sciences of Ukraine (Vol.41, No. 2)

Publication Date:

Authors : ;

Page : 169-177

Keywords : communications; marketing; public utilities; city competitiveness; transparency;

Source : Downloadexternal Find it from : Google Scholarexternal


The article identifies the specifics of marketing activities of utilities in the process of reforming housing and communal services of Ukraine. The relationship between the quality of public services and the level of competitiveness of the city is analyzed; the improvement of the communication component of the marketing activity of public utilities with the help of Public relations tools is proposed; the necessity of information transparency as a prerequisite for effective communications between utilities and consumers of their services is substantiated.

Last modified: 2022-04-27 01:08:57