Predatory Pricing Practices in IndiaJournal: International Journal of Science and Research (IJSR) (Vol.11, No. 2)
Publication Date: 2022-02-05
Authors : Tanya Suri;
Page : 535-538
Keywords : predatory; pricing; practices;
This paper explains the predatory pricing practices in India in detail and also examines a few landmark cases on the topic. Predatory pricing can be described as pricing below a predetermined level in order to eliminate competitors and, as a result, reduce competition in the long run. This type of behaviour is detrimental to both contestants and the competition. Predatory pricing's main goal is to develop a monopoly in the market and eliminate competition. The company will lose money in the beginning, but by using this strategy, the corporation will reap long-term rewards. Investors regard such a low cost as a smart approach to expand market share and profitability in the long run.
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Last modified: 2022-05-14 21:00:31