Business Development Strategy for Rooftop Solar Power Plant at PT XYZ

The research takes the topic of implementing business strategies carried out by PT XYZ which is engaged in the development of new renewable energy, especially Rooftop solar power plant. The shift in the changing business climate, which is currently starting to change from the fossil business to the new renewable energy business, has a great potential in developing new and renewable energy in Indonesia. For this reason, researchers are interested in researching this topic. In this study, researchers used a business strategy management approach through three approaches, namely the input stage with internal factors, external factors, and Competitive Profile Matrix (CPM) then the matching stage through SWOT analysis and IE matrix, and the last stage is the decision stage through the QSPM matrix to choose suitable alternative and a more suitable market penetration strategy is produced to be implemented. The results of the research are expected to provide strategic input that can be implemented by PT XYZ.