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Exploring E-Commerce Delivery Challenges in Nigeria: A Dynamic Capabilities Perspective

Journal: International Journal of Science and Research (IJSR) (Vol.11, No. 4)

Publication Date:

Authors : ; ;

Page : 1004-1011

Keywords : E-commerce; Logistics; Express delivery; Dynamics Capabilities Framework; Nigeria;

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Electronic commerce is thriving globally. Despite the many benefits associated with e-commerce retail, its adoption in less-developed countries remains hampered by delivery challenges. This qualitative study investigated the impact of delivery constraints on e-commerce retailand explored remedies adopted by online vendors through the Dynamic Capabilities Framework of ambidexterity. Thirty-twoinformants from nine e-commerce firms operating in Nigeria participated in in-depth interviews to reveal the delivery challenges,their impacts on online retail, and possible remedies. The findings were analyzed through qualitative-interpretative steps based on thematic analysis. The results indicate that express delivery problems adversely impact e-commerce retail.Insights from the study could provide avenues for addressing the challenges.

Last modified: 2022-05-14 21:04:25