Social entrepreneurship: a challenge or rescue for modern Ukraine (in Ukrainian)

Significantly growing interest in social entrepreneurship as a new direction of research and practical activities. Society is increasingly in need of new forms of socially oriented activities, one of which is social entrepreneurship. Social entrepreneurship changes people's lives, improves their living environment, increases welfare, creates conditions for access of socially vulnerable groups to the benefits of the modern world. In modern realities, social entrepreneurship is positioned as an innovative form of business, able to implement innovations, economic and social solutions to social problems, including poverty, support for vulnerable groups, environmental protection, human rights, energy security, conservation and restoration of land resources, uneven distribution of capital etc. Social entrepreneurship does not exclude profitability, but in the first place there is the solution of social problems or the creation of social value to help society. To do this, use effective business models that ensure sustainable development of the enterprise. In many countries, social entrepreneurship is an indicator of the most progressive and “human” business. Crowdfunding is considered to be an effective mechanism for financing social business as an opportunity to involve a significant number of entities in the implementation of a social action project, which is interested in its implementation because it corresponds to their own invested funds. The possibility of implementing social entrepreneurship projects with the participation of the crowdfunding mechanism depends on how mature the society is.