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A STUDY ON FACTORS AFFECTING CONSUMER ATTITUDE TOWARDS SOCIAL MEDIA MARKETING IN ANDHRA PRADESH

Journal: Journal of Management (JOM) (Vol.09, No. 02)

Publication Date:

Authors : ;

Page : 1-5

Keywords : Social Media Marketing; Interactive media; Social networks; Consumer attitudes; SPSS.;

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Abstract

Social Media Marketing (SMM) refers to any form of marketing that takes place on social media platforms. SMM is playing a key role in the marketing industry with its interactive social networks. This study aimed towards identifying various factors which affects consumer attitudes towards SMM. A well-structured questionnaire is used as a research instrument to gather the primary data from the graduates & post-graduates, aged between 20-23 years & also gathered secondary data from existing literature reviews. And applied SPSS for data analysis for output. Finally, 5 factors which affects consumer attitude towards SMM were identified.

Last modified: 2022-07-04 20:49:38