INFORMATION-ANALYTICAL PROVISION OF EFFICIENCY OF PLANT PRODUCTS

The article highlights the theoretical-methodological, organizational and applied aspects of the informationanalytical support as a tool for managing the efficiency of crop production. The main factors that determine the functioning of the system of information and analytical support are the scope of the agricultural enterprises and its specific features, efficiency, reliability and relevance of information support. The essence of the category «efficiency» as an object of information-analytical support is revealed. Its determined that the efficiency of crop production is to optimize the yield of high quality products from each hectare of land in value terms at the rational cost of all resources per unit of output and maintaining natural ecological balance. The application of the logically constructed system of interrelated indicators of the crop production efficiency taking into account the specific of the industry will explore the causal links between competitive factors and the system of their inverse influence on the rational for the crop production development strategy. The attentation is focused on the importance of using analytical procedures that must comply with the interrelated principles of systemicity and complexity, contribute to the creation of additional analytical information, provide a reliable assessment of the efficiency of crop production, the implementation of scientifically based forecasts.