Investigating Satisfaction as Mediating Variable on the Effect of Product Quality and Perceived Price to Repurchase Intention – The Case of Wardah Cosmetics in Indonesia

Lot of studies indicated that the effect of satisfaction to repurchase intention was still ambiguous. So the first aim of the study was to examine the effect of satisfaction to repurchase intention. The second purpose was to investigate the position of satisfaction whether it was a mediating variable. The study employs product quality and price perception to control satisfaction. Accordingly, the second purpose of the study was, first to investigate satisfaction on the relation of product quality-satisfaction-repurchase intention, and second