Trip Advisor Resort Online Reviews in Bali. Content Analysis Based on Big Data

: The Trip Advisor online reviews are unstructured information useful for the dynamic interaction in the hospitality industry and accommodation. In any case, there is an absence of examination investigating the online reviews information. This exploration examining the online reviews information from a resort in Bali, Indonesia, from 2019 until 2021 to investigate the insight of the dataset. The cycle begins with examining the word recurrence and expression recurrence content investigation; moreover, the exploratory factor examination was directed to uncover the Aaker brand character from the online reviews dataset. The exploration discoveries show that the hotel has five brand character measurements: sincerity, sophistication, excitement, ruggedness, and competence. The sincerity dimension is the dominant dimension. It is applicable with the word and expression content investigation that uncover the most incessant words and expression identify with the staff execution. Further investigation in an assortment of the hospitality industry is important to work on the cycle to use the Trip Advisor online reviews unstructured dataset