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Phillip Morris International, Inc.: A Case of Difficulties in Justifying Corporate Social Responsibility

Journal: THE INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT AND TECHNOLOGY (Vol.6, No. 1)

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Authors : ;

Page : 12-224

Keywords : theijbmt.com;

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Abstract

In today's global market environment, a prerequisite for a corporation to align with apractice of corporate social responsibility (CSR) is to have a social contract with its key stakeholders such as society, government, groups, individuals, and other interested parties (Crowther & Aras, 2008). However, there is no agreed-upon definition of CSR, but it can be articulated as a concept whereby commercial and non-commercial entities incorporate social, economic, ecological, and sustainability concerns in their business operations, and that these entities interact ethically with their stakeholders on a voluntary footing (Hamidu, Haron,& Amran, 2015).Phillip Morris International (PMI) proclaims that its stance on CSR is strongly correlated with transparency, accountability, and sustainability (PMI, 2017). However, PMI is a corporation that promotes the production of harmful products for human enjoyment and is still seen by society as a controversial corporation (Cohen, 2007). Despite its good intentions, as long as PMI promotes the production of harmful products for consumers, their CSR proclamations will be addressed with skepticism

Last modified: 2023-02-01 15:51:28