The Effect of Risk Preference on Students' Interest in Investing in Sharia Products in the Capital Market: Application of Theory of Planned Behavior

This study aims to determine the effect of attitudes, subjective norms, and behavioral control on interest in investing in sharia products in the capital market. The author also adds one other variable that might influence interest in investing in sharia products in the capital market. The population used in this study were students of the Accounting Study Program, Faculty of Economics and Business, Muhammadiyah University, Surakarta, Class of 2018-2019. In collecting data using a questionnaire with a sampling technique using purposive sampling method. The number of samples collected was 122 students. The regression model used in this study is a multiple linear regression model with the help of SPSS 25. The results of this study indicate that attitudes, subjective norms, and behavioral control has a significant positive effect on students' interest in investing in sharia products in the capital market. And interest has a significant positive effect on investing behavior. Meanwhile, risk preference has no significant effect on students' interest in investing in sharia products in the capital market.