Developing Strategies on Elderly’s Wellness Tourism in Phra Nakhon Si Ayutthaya Thailand

This paper aimed to study developing strategies on elderly's wellness tourism in phra nakhon si ayutthaya thailand. The sample 400 senior citizens in phra nakhon si ayutthaya thailand. They were obtained by convenience sampling and did not rely on possibility. A set of questionnaires was used for data collection and analyzed by using descriptive statistics. Also, there was an analysis of relationships of guidelines for developing marketing strategies having an effect on elderly's wellness tourism in phra nakhon si ayutthaya thailand. An analysis of correlation coefficient value and multi-stage multiple regression analysis were employed. Results of the study revealed that marketing strategies on product (X1) (β =0.526, α < .01) and marketing strategies on personnel (X5) (β =0.479, α < .05) had an effect on the success of elderly's wellness tourism in phra nakhon si ayutthaya thailand.