Application of the Ghanaian Adinkra Symbols in Jewelry Package Design

The study explored the application of Ghanaian Adinkra symbols in Jewelry package design. In addition, the study explored the reasons for low application of Ghanaian Adinkra symbols in jewelry package design in Ghana. The study employed qualitative methodology to investigate the topic. Interview guide was the main instrument used. Using purposive sampling technique, 20 participants selected across a range of demographic data were interviewed. The participants comprise jewelry designers, jewelry sellers and customers. Majority of the participants had tertiary education with over 10 years of experience in Adinkra symbols and jewelry business. The study focused on five popular Adinkra symbols(Akoma, Nkyinkyim, GyeNyame, Mmusuyideeand Osram ne Nsoromma) in Ghana. The empirical results revealed that Adinkra symbols are rarely applied in jewelry package design. The results also showed that low recognition in the Ghanaian market, high cost of jewelry with uncertain demands, little knowledge on the essence of packagingwere the main reasons for low application of Adinkra symbols in jewelry package designs in Ghana.