BRAND PROMOTION ACTIVITIES CONDUCTED BY COMPANIES TO LURE THE YOUTH AND GAIN THEIR BRAND LOYALTY

The marketing communication paradigm has shifted to target the family as a whole as a single, important customer group. Because teenagers often have a lot of sway in the family's purchasing decisions, marketers often attempt to sway their excitement for a product by appealing to their cognitive biases. Marketers have been using Stealth Marketing to secretly contact with youngsters in order to organize this, which in turn encourages unethical behavior. Buzz and Undercover Marketing also play a role in the New Marketing Strategy. This modern advertising strategy deceives buyers into thinking their product is more important than it really is. This tactic, when used on adolescents, leads to dishonest and unethical behavior. This research seeks to shed light on the ways in which marketers use stealth strategies to influence the choices made by adolescents. It's an investigation of the methods used by marketers to keep their customers around. This study reviews studies published over the last five years that examine Stealth Marketing's influence on adolescents and suggests new avenues for investigation, particularly in India. The report demonstrates the use of covert marketing strategies to influence young people. Two television commercials from India and one from Facebook were used to illustrate the idea of Stealth Marketing in this research. This article has made an effort to go into the semantic features of Indian advertisements aimed squarely at the adolescent demographic. The study provides insights and recommendations that may be used to future studies.