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Marketing analysis of the competitive ability of the banks of Ukraine

Journal: Economics Bulletin of The National Mining University (Vol.37, No. 37)

Publication Date:

Authors : ;

Page : 117-122

Keywords : competitive ability of banks; efficiency of marketing mix in banking;

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The paper offers the author's method of bank’s competitive ability estimation, based of evaluation of efficiency its marketing mix.

Last modified: 2015-05-08 07:38:45