Comparative Analysis of Interest in Becoming a Customer of Sharia Banks and Conventional Banks

This study aims to determine the comparison of interest in becoming a sharia bank and a conventional bank among the people of Samarinda City. The study aims is also to determine the influence of knowledge, religiosity, ease of location access and service quality on the interest of the people of Samarinda City to become customers at Islamic banks. The number of samples taken for this study ware 110 respondents. The sampling method used in this study is purposive sampling. Data collection in this study was is using a questionnaire. The data analysis tools used are validity, reliability, classic assumption test, paired samples tests and multiple linear regression analysis (t-test, F test and coefficient of determination). The study results show that the interest of the people of Samarinda City to become conventional bank customers is higher than the interest in becoming Islamic Banks customers. The results of the study show that the variables of knowledge, religiosity and service facilities have a positive and significant effect on the interest of the people of Samarinda City to become Islamic bank customers. The variable of ease of location access has no effect on the interest of the people of Samarinda City to become islamic banks customers.