Technological Trends and Their Impact on the Formation of New Business Models in Startups

The article is devoted to the analysis of technological trends and their impact on the formation of new business models in startups. The paper examines key modern technologies such as artificial intelligence, machine learning, the Internet of Things, 5G, virtual and augmented reality, robotic process automation, blockchain and quantum computing. It analyzes how these technologies change existing and create new business models, improving the efficiency of processes and opening up new opportunities for growth. Examples of successful startups using these technologies to achieve competitive advantages are given. The study identifies the main problems and prospects for the development of startups in Russia, comparing them with foreign practices, and offers recommendations on the introduction of innovations for sustainable growth and increased competitiveness. In conclusion, the importance of further research in this area for optimal use of technological capabilities is emphasized