Extraction of Perceptual Factors of Shu Embroidery Patterns and Innovative Application in Women’s Shoes Design

Shu embroidery, an important intangible cultural heritage of China, boasts a long history and exquisite needlework techniques. As the times have progressed, consumers' demand for personalization of women's shoes has increased, and women's shoe design has shown shortcomings such as insufficient innovation and lack of traditional Chinese cultural characteristics. As the core carrier of embroidery to express the theme and aesthetics, Shu embroidery pattern reflects the deep heritage of traditional Chinese culture, and its innovative fusion with women's shoe design gives women's shoe products a unique style and charm. This paper proposes a design process based on the principles of Kansei Engineering and Shape Grammar to explore the perceptual cognitive expressiveness of Shu embroidery patterns, by selecting representative patterns favored by consumers, deconstruct and reorganize them in combination with shape grammar, and innovatively apply them to the design of women's leather shoes. The study indicates that: using Kansei Engineering principles to quantify consumers' perceptual evaluation of Shu embroidery patterns can provide scientific theoretical and data support for the extraction of the perceptual factors; the innovative application of Shu embroidery patterns in women's leather shoes design can improve the personalization level of products, enhance market competitiveness and provide a paradigm for the women's shoe brands and designers to apply.