PRODUCT QUALITY MANAGEMENT WITH THE HELP OF INNOVATIONS: METHODOLOGICAL RECOMMENDATIONS FOR DECISION-MAKING

This work strived to solve an important scientific problem of developing methodological recommendations on decision-making in the sphere of product quality management with the help of innovations. According to this, the paper generalised and supplemented the methodological provisions of the theory of managerial decision-making given the specifics of the processes of quality management and the use of innovations and characterised the influence and value of new ideas and solutions on the quality of products and the general effectiveness and competitiveness of the company. The paper also substantiated the important role of innovations from the position of their influence on the quality of products and considered the system of quality management based on innovations, which includes technical and social components, in particular, the cycle of innovations of quality, tools and methodology of ensuring quality, on the one hand, and the principles of quality management and culture of quality and learning, on the other hand. Special attention was paid to the necessity to take into account - when developing managerial decisions - the complex economic and market proportions through modelling of the appropriate strategies based on game theory methods. This allows considering not only the factual parameters of price, quality, and expenses but also modelling their influence on the general market situation, including the behaviour of rivals and consumers.